Lune & Wild

Lune & Wild is a premium baby and children’s food brand focused on raising the standard of what children eat from their earliest years. Founded in 2021 by cousins Nadia Simonds and Lara Rodgers, the business develops chef-crafted meals designed to combine high-quality ingredients, nutritional value and flavour-led recipes for young children.

The company was created in response to growing frustration with conventional children’s food products, which are often highly processed and lacking in variety and nutritional quality. Lune & Wild’s products are developed using chef expertise and specialist paediatric nutrition principles, with a focus on introducing children to diverse ingredients and global flavours from an early age.

The brand has demonstrated strong commercial momentum, doubling revenue annually since launch and selling more than one million meals over the past 12 months. Lune & Wild products are available through its direct-to-consumer platform, Ocado and a growing network of nurseries, cafés and retailers across the UK.

We believe Lune & Wild is well positioned within a growing market for premium, health-focused children’s food products, driven by increasing consumer focus on nutrition, ingredient quality and early childhood development.

The company combines a highly differentiated brand with strong founder-market fit. Nadia Simonds brings experience working with ethical food and sustainability-focused businesses, whilst Lara Rodgers is a trained chef who has worked in award-winning kitchens across the UK. Together, they have built a brand with strong customer loyalty and clear positioning within a category undergoing significant change.

Lune & Wild has already demonstrated impressive commercial traction, supported by rapid revenue growth, expanding retail distribution and high levels of customer satisfaction. We believe the business is well placed to continue scaling as demand grows for higher-quality, convenience-led nutrition products for young children.