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Wolf & Badger

Founders
George Graham
Status
Current
First Invested
2019
Sector
Consumer
View company website

About the company

Wolf & Badger is a retailer of premium and independent fashion, jewellery, beauty and homeware brands that it sells through its ecommerce site and two physical stores located in London or New York. Brands pay sales commission and recurring membership fees to Wolf & Badger for use of its platform.

Why we invested

Brands are screened for their ethical and environmental credentials. Those that are accepted pay sales commission and recurring membership fees. In return they get access to a global customer base in over 146 countries without the need to set up their own e-commerce platform and distribution channels. Customers get to browse over 2000 brands from 49 countries. The prices they see are inclusive of shipping, foreign exchange, tax and import duties, making global shopping easy and transparent.

What the founders say

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Guinness has been a value-add partner since its initial investment in 2019; the team have helped drive significant development and growth of our business both in the UK and internationally through their guidance, introductions and resources.

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Founder, George Graham

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Corporate information

Get in touch

London Office

Guinness Ventures

18 Smith Square
London
SW1P 3HZ

United Kingdom

Phone number: 
+44 20 7222 3475

Email:
[email protected]

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© Guinness Ventures 2026

The value of an investment may fall as well as rise and you may not get back the full amount of your investment. The investment documentation contains more complete and detailed information of risk, charges and expenses that are to be borne by an investor for each product or service. The documentation should be read carefully before investing. Reference to specific securities is not intended as a recommendation to purchase or sell any investment. Please remember that past performance is not a guide to future performance. Retail investors are advised to consult their independent investment adviser before investing. Any data on this website is correct as at 30 April 2025 unless otherwise stated. Telephone calls will be recorded and monitored.

Guinness Ventures Limited (Company No: 13861716) is an appointed representative of Guinness Asset Management Limited (Company No: 4647882), which is authorised and regulated by the Financial Conduct Authority.