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Gravity Fitness

Founders
Harvey Jenkinson
Status
Current
First Invested
2017
Sector
Consumer

About the company

Gravity Fitness Limited was founded in 2014 by Harvey Jenkinson and Michael Harrison to build, own and operate trampoline parks in the UK. At investment, Gravity generated its revenue from the sale of hour long slots to its customers to access its trampoline parks. Since investment, in 2021, Gravity opened its flagship site in Wandsworth, offering e-karting, bowling, electronic darts, crazy golf and e-sports all in a converted department store. Gravity differentiates itself from its competitors through a focus on locating its parks at high profile leisure destinations with high annual footfall and market leading health and safety policy.

Why we invested

Gravity now owns and operates sixteen corporate sites and franchised sites in Mauritius, Malta and Saudi Arabia. Gravity is the UK’s leading experiential leisure brand, offering activities including bowling, e-karting, trampolining, darts, mini golf, climbing, and food and beverage tailored to local site size, market requirements and demographics. 

What the founders say

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Guinness have been a fantastic investment partner, not only providing capital but also essential experience and advice for our growth journey.

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Founder, Harvey Jenkinson

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