Dragonfly AI’s technology uses a patented algorithm to instantly identify what the human brain sees first. It allows content producers to improve the performance of their content, be this moving, static, digital or physical assets. The technology generates actionable insights through a combination of analytics and heatmaps, which are up to 98% more accurate than traditional eye-tracking research on key perception and attention metrics. The algorithm is not subject to the bias of machine learning data sets, which makes Dragonfly’s technology more valuable to consumer brands and target customers.