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Mark Bainbridge & David Mitchell
Current
2022
Business Services

Dragonfly AI uses cutting edge neuroscience to accurately and instantly show what grabs audiences attention first across any content. This enables content producers to optimise and improve the content they produce. The company has a number of high profile clients and has already established a presence in the US.

Dragonfly AI’s technology uses a patented algorithm to instantly identify what the human brain sees first. It allows content producers to improve the performance of their content, be this moving, static, digital or physical assets. The technology generates actionable insights through a combination of analytics and heatmaps, which are up to 98% more accurate than traditional eye-tracking research on key perception and attention metrics. The algorithm is not subject to the bias of machine learning data sets, which makes Dragonfly’s technology more valuable to consumer brands and target customers.