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Picnic Media

Founders
Matthew Goldhill
Status
Current
First Invested
2021
Sector
Business Services
View company website

About the company

Picnic, The Social Display Marketplace, brings the high-quality ad experiences of social media to the open web. The London-based Adtech company delivers intuitively engaging ad formats such as ‘Stories’ and ‘Posts’ on user-first mobile inventory from premium publishers, driving attention and ROI for advertisers whilst transforming the way publishers monetise their user-first inventory.

Why we invested

We invested in Picnic Media due to its innovative approach to native advertising, which resonates well in an evolving digital landscape where traditional advertising methods face growing challenges. The investment decision was driven by Picnic's capability to attract a diverse client base, its solid customer endorsements, and the potential for high value creation. With a strategic focus on non-intrusive, integrated ads, Picnic Media aligns with contemporary consumer trends, showing strong growth potential in a competitive market.

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Guinness Ventures

Corporate information

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London Office

Guinness Ventures

18 Smith Square
London
SW1P 3HZ

United Kingdom

Phone number: 
+44 20 7222 3475

Email:
[email protected]

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© Guinness Ventures 2026

The value of an investment may fall as well as rise and you may not get back the full amount of your investment. The investment documentation contains more complete and detailed information of risk, charges and expenses that are to be borne by an investor for each product or service. The documentation should be read carefully before investing. Reference to specific securities is not intended as a recommendation to purchase or sell any investment. Please remember that past performance is not a guide to future performance. Retail investors are advised to consult their independent investment adviser before investing. Any data on this website is correct as at 30 April 2025 unless otherwise stated. Telephone calls will be recorded and monitored.

Guinness Ventures Limited (Company No: 13861716) is an appointed representative of Guinness Asset Management Limited (Company No: 4647882), which is authorised and regulated by the Financial Conduct Authority.