Guinness Ventures announces investment in YASO

We are delighted to announce our investment in YASO, the operating system for global brands in China, following the close of its £8.26 million Series A funding round.

The oversubscribed round was supported by Guinness Ventures, Puma Growth Partners, Sequel, Playfair, Haatch, Portfolio Ventures and Founders Capital.

Founded in 2022, YASO provides consumer brands with a single, integrated platform to launch, operate, and scale in China’s $1.7 trillion ecommerce market.

YASO removes the traditional barriers to market entry, handling storefront onboarding , payments, tax, compliance, and performance analytics. With this new capital, YASO plans to expand its team, invest in technology and accelerate brand onboarding.

We are excited to support Jonny Plein, Adam Knight, James Campbell, and the entire YASO team as they continue to transform how global brands reach Chinese consumers.

Congratulations to Guinness Ventures deal leads George Whear and Malcolm King.