New investment
1 June 2026
We are pleased to announce our investment in Lune & Wild, a premium children’s nutrition brand delivering fresh, chef-made meals for babies and young children.
Founded by Nadia Simonds and Lara Rodgers, Lune & Wild is building a differentiated proposition in the baby and children’s food market through organic, nutritionally led meals, produced in-house and delivered through a subscription model alongside nursery partnerships and expanding retail distribution.
The brand combines strong product quality with an integrated operating model and disciplined customer acquisition, positioning the business well within a large and resilient market.
Market opportunity
Parents are looking for better options in baby and children’s food.
The baby food category has often been built around long shelf life and convenience.
Lune & Wild is responding to a clear shift in consumer expectations, with parents seeking higher-quality meals that are practical for modern family life without compromising on ingredients or taste.
A differentiated proposition
Lune & Wild has developed a premium children’s nutrition brand focused on fresh, chef-made meals for babies and young children. Its products are organic, nutritionally led and designed to make high-quality food more accessible for busy families.
The company’s in-house production model gives it greater control over quality, product development and customer experience. This is supported by an integrated go-to-market strategy spanning subscriptions, nursery partnerships and expanding retail distribution.
This combination of brand, product quality and operating discipline gives the business a strong foundation from which to scale.
Strong early traction
The business has demonstrated strong early traction, with rapid revenue growth, high repeat purchase rates and a growing base of loyal customers.
With a clear route to scale through nurseries, retailers and directly to consumers, Lune & Wild is well positioned in a large and resilient market where parents are increasingly demanding better nutrition options for their children.
Supporting the next phase of growth
We are delighted to be supporting Nadia, Lara and the Lune & Wild team as they continue to scale the business and bring fresh, high-quality meals to more families.
Congratulations to the whole team. We look forward to supporting the next phase of growth.