Rise & Fall

Rise & Fall is a direct-to-consumer lifestyle brand that delivers premium quality essentials at radically fair prices. By partnering directly with the same world-class manufacturers used by luxury labels, they eliminate traditional retail markups and pass the savings on to customers. Their curated range includes elevated everyday items—from bed linens to cashmere—designed with timeless style, durability, and comfort in mind. Committed to transparency, sustainability, and slow fashion principles, Rise & Fall empowers consumers to buy less, buy better, and invest in products that combine exceptional craftsmanship with modern, conscious living.

We invested in Rise & Fall because we believe it is redefining modern retail through a high-quality, sustainable, and price-accessible offering. The brand has carved out a strong position in the luxury essentials space, leveraging a unique drop-shipping model and direct manufacturer relationships to deliver premium products at up to 80% less than traditional brands. With impressive revenue growth, strong repeat purchase behaviour, and early signs of profitability, the business has proven product-market fit. Backed by a highly committed founding team and strong brand equity, Rise & Fall is well-positioned to scale in a structurally shifting retail landscape.