LOKE

We invested in LOKE because hospitality operators increasingly need to own their direct customer relationships, rather than relying on fragmented technology stacks and third-party channels. Restaurants and hospitality groups generate valuable transaction and behavioural data across ordering, payment, loyalty and marketing touchpoints, but many lack the infrastructure to capture, analyse and act on that data at scale.

LOKE addresses this by providing a comprehensive enterprise platform that combines ordering, payments, loyalty, CRM, marketing automation and data analytics in one solution. This gives operators a more joined-up view of their customers and enables more personalised engagement across digital channels.

The company’s recent US traction demonstrates the strength of this proposition. LOKE is now deploying across major US enterprise restaurant groups, including full deployment across Jet’s Pizza’s open store estate, and has a broader pipeline of enterprise opportunities in the US market. We believe this positions LOKE well within the continued digitisation of hospitality and the growing demand for platforms that combine customer data, loyalty, payments and AI-enabled marketing.